Meta Pixel
Measure your Facebook and Instagram ads.
Running ads on Facebook or Instagram? Meta Pixel tells Meta what shoppers do after they click, so you can see which ads lead to sales and let Meta find more people likely to buy.
Get startedIncluded in every plan.
What you get
Shopping events sent for you
Page views, product views, add to cart, checkout started and purchases are sent with product IDs and amounts.
Purchases counted correctly
A purchase is sent once per order, and only for Cash on Delivery orders or online payments that went through.
Ready for catalog ads
Product IDs match the Product Feeds app, so Meta can connect events to your catalog.
Just your pixel ID
Paste your pixel ID and Nepzio does the rest. No code to add.
How to set it up
- 1
Find your pixel ID in Meta Events Manager.
- 2
Open Apps in your Nepzio admin, install Meta Pixel and paste the ID.
- 3
Check events arriving with Meta's Test Events tool.